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Media sponsorship

To support its diversification policy, the PMU has, over the past few months, signed agreements with leading media players in order to ensure high visibility to the PMU brand and showcase horseracing as an elite sport.

Powerful media partnership

Since February 2010, the PMU has been working with RMC in an editorial partnership launched, where horseracing is concerned, at the Prix d'Amérique-Marionnaud Race, including: previews, live broadcasts of the Quinté+ races, race results and weekly talk shows, to be supplemented, as soon as the online gambling market becomes liberalised, with odds on sporting events covered by RMC's programming.

Extending its presence online

The PMU continued its editorial or partnership policy in 2009 with other Web sites. In order to promote its brand and introduce itself to a larger number of Web users, pmu.fr provides or jointly develops horseracing content, in particular with online media, such as RTL.fr, lefigaro.fr, TF1.fr and others.

 

More informations

 

Since February 2010, PMU has been working with RMC radio station in an editorial partnership

Philippe Germond explaining the point of the partnership between PMU and RMC radio station

 
If you want to find out more about the PMU's international offer, please contact: Aymeric Verlet PMU International Development Direction E-mail : ddi.ddi@pmu.fr
Telephone : +33 1 56 09 94 00
 
If you want to find out more about the PMU's international offer or what we could do for you, please contact: Florence Gras EPMA - European Pari Mutuel Association E-mail : florence.gras@parimutuel-europe.org
Telephone : +322 401 61 65